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The shrewd management of the way in which a piece of news or information is presented or interpreted so that it best serves one's own interests. The company is a master of spin control, turning the most minor of successes into glorious accomplishments, while deflecting any failures as not being noteworthy. The president's spin control was in full force again today after fresh allegations of financial misconduct have arisen yet again.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
Manipulation of news, especially political news, as in The White House press secretary is a master of spin control. This idiom uses spin in the sense of "interpretation," that is, how something will be interpreted by the public (also see put a spin on). [c. 1980] Also see spin doctor.
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Manipulation of the news, especially political news. The term, originating about 1980, uses “spin” in the sense of how something will be interpreted by the public. Among the techniques of spin control are selecting only facts that support one’s position, euphemisms to support one’s agenda, or making something sound like a denial when it is not. For example, “The company’s chief financial officer is a master of spin control; he always presents figures that make stockholders believe that the firm is prospering.” A closely related term is spin doctor, the person charged with getting the public to see something from a certain viewpoint. The officer in the example above is a spin doctor.
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer