spin control


Also found in: Dictionary, Wikipedia.

spin control

The shrewd management of the way in which a piece of news or information is presented or interpreted so that it best serves one's own interests. The company is a master of spin control, turning the most minor of successes into glorious accomplishments, while deflecting any failures as not being noteworthy. The president's spin control was in full force again today after fresh allegations of financial misconduct have arisen yet again.
See also: control, spin

spin control

Manipulation of news, especially political news, as in The White House press secretary is a master of spin control. This idiom uses spin in the sense of "interpretation," that is, how something will be interpreted by the public (also see put a spin on). [c. 1980] Also see spin doctor.
See also: control, spin
References in periodicals archive ?
Since the satellite is required to perform high rate spin control, the Sun sensors as well as the magnetometers and gyroscopic sensors are required to have a high sampling frequency (order of magnitude >10 Hz).
As for the MacGregor VIP balls, they feature a urethane cover and three-piece construction that provide superior shot-shaping, spin control, and pinpoint accuracy (do they know who's shooting?
But despite the coal industry's best effort at spin control, it is still a dirty fuel requiring expensive "scrubbing" technology to meet today's environmental standards.
While the Premier League's domestic spin control has been excellent Andy Burnham, the current Secretary of State for Culture, Media and Sport, has recently dared to gently question the money-obsessed Premier League.
It sounds like marketing-speak spin control of the first order.
This remote-controlled spy car offers full audio transmission, video goggles, spin control and the ability to roll over piles of dirty laundry or magazines strewn about your living room.
I'm still livid that a publicist who would never normally call me for anything is so quick on the horn to do spin control whenever the L-word comes up," he wrote on his blog.
The LAUSD bureaucracy may have its limitations, but it knows how to spend money, especially on self-serving spin control.
No general, of course, has ever been able to deliver completely on such a promise, and no amount of spin control has ever successfully concealed the failure to do so--not even Alexander's.
Another successful story like the author's Royally Jacked and Spin Control, this book tells the tale of a girl who is "too beautiful.
While the news came as a surprise, the timing did not: A cardinal rule of corporate spin control is that good news gets put out in the morning, while bad -- or at least unsettling -- dispatches are put on hold until Wall Street puts the kids to bed.
Spin control with a short iron is paramount and there will be a few who get it wrong
Instead, the October 5 vote was an exercise in political spin control.
NEW YORK The Bush camp was working overtime on spin control last week following the release of Kitty Kelley's tell-all and a "60 Minutes" report on George W.
Information War: American Propaganda, Free Speech, And Opinion Control Since 9-11 is a candid and disturbing look at how government and media have used spin control and propaganda to shape popular opinion and guide the nation toward a specific political agenda regardless of dissent since the September 11th attacks.