sound bite


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soundbite

A short statement that is remarkable in some way, typically one that has been recorded, often excerpted from a longer speech, interview, press conference, etc., especially as used during a news report or something similar. The soundbite used in the news report was taken completely out of context, creating an implication of criminal intent that is completely absence when the full recording is heard. I interviewed him for two hours but didn't get any soundbites—everything he says is so boring.

sound bite

A short, striking, quotable statement well suited to a television news program. For example, He's extremely good at sound bites, but a really substantive speech is beyond him. This slangy expression, first recorded in 1980, originated in political campaigns in which candidates tried to get across a particular message or get publicity by having it picked up in newscasts.
See also: bite, sound
References in periodicals archive ?
We have had battle buses touring West Yorkshire and preaching hate in the context of the EU referendum without giving much thought to the impact of these sound bites on local communities which are ethnically diverse and where effective social integration has been achieved as a result of hard work and commitment in those communities.
Thus, sound bites come off as snappy and cogent if they reinforce what people have heard many times before and are already inclined to believe.
This thoughtful and provocative book argues that television, with its brief sound bites and uncomplicated messages, is a medium of simplification and so is well-suited to conservative ideology which values simplicity over complexity.
Because commercial television relies on images that contain action, on increasingly rapid editing and fast juxtapositions, on punchy sound bites, on easy equations between cause and effect, and on binary images of pro and con, the medium as it has been used in America requires simplicity in image and idea.
As your reference to sound bites acknowledges, the turn to poll-driven tax policy has changed the language of the tax legislative debate.
How easy it would be for our legislators to answer the first question by saying that, of course they favor upholding the laws, casting off another sound bite on their unwavering support for law enforcement.
Or a series of issue statements, in which candidates can present their policy views at more depth than a sound bite.
Adatto discovered that the average sound bite for candidates in 1988 was only 9.
Had the show really wanted to offer valuable revelations on Lucy and husband Desi - the man who essentially invented the sitcom genre - it would've focused more on the memories of the show's veterans, who get a mere sound bite here and there.
Only then does Moyers get tough, with a sound bite from George W.