sell (someone, something, or oneself) as (something)

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sell (someone, something, or oneself) as (something)

To portray or represent someone, something, oneself as a particular kind of person or thing, especially in order to gain the approval o acceptance of others. They sold this legislation as a huge overhaul the tax system desperately needed, but it never came close to He's always selling himself as some kind of tortured artist, but I think he's just being pretentious. You'll have to really sell her as the best possible candidate for the job if you want the committee to approve of your recommendation.
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sell someone or something as something

to put someone or something up for consideration as something. The political party tried to sell the candidate as a responsible administrator. The sales force was told to sell the paint as the best available anywhere.
See also: sell
References in classic literature ?
"On the 11th of August he sold a pair of the fine horses-- said he'd often thought a pair was better than four, to go over the rough mountain roads with where a body had to be careful about his driving--and there wasn't so much of his claim but he could lug the money home with a pair easy enough.
It was only of polished brass, continued the circular, though it was invariably mistaken for solid gold, and the shade that accompanied it (at least it accompanied it if the agent sold a hundred extra cakes) was of crinkled crepe paper printed in a dozen delicious hues, from which the joy-dazzled agent might take his choice.
Neither the taxpayer nor any of its subsidiaries had ever sold a hospital outright to an unrelated party, although minority interests had occasionally been sold to physicians.
New Mexico Bureau of Revenue, the sale of a coal lease to an oil company was held to produce business income to a corporation that was in the business of developing oil and gas properties where the taxpayer had not previously sold a coal lease but had often disposed of other types of leases and other kinds of property.(36)