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To explain the complex process of softness in textiles and at the same time exclude personal preferences, physical measurement methods were developed to make softness "visible".
In its 2014 diaper industry trends article, management consultant firm Price Hanna highlighted some important connections that major diaper manufacturers want consumers to make between their babies' well-being and product attributes such as softness and secure fit.
The distressed look, she explained, modernizes the look while keeping the softness.
With Supima, the softness is integral to the fibre - it never goes away.
Gasol's apparent softness works to his benefit and the Lakers' benefit.
Roy Armale, Senior Brand Manager at Johnson's Adult said, "At Johnson's, our perception is that the ultimate in softness is skin as soft as a baby.
We test Question: Warburtons test their bread for softness, toastability and what else?
Executives say its proprietary surface treatment delivers a recognizable improvement in tissue softness while at the same time increasing tissue strength by 17% from that of previous Kleenex tissues with lotion.
Gannett said strength in the travel, financial, automotive, restaurants and advocacy categories was offset by softness in the entertainment, technology, retail and telecommunications categories.
Unsold home inventory for both new and existing homes are at decade high levels and point to continued softness in home prices for the foreseeable future.
Softness and bulk are especially important for toilet and facial tissue and handkerchiefs, while absorbency and wet strength are vital for kitchen rolls, towels and serviettes.
The properties investigated included tension, acceleration, sharpness, softness, crispness, convexity (the opposite of "bump" or "crown"), concavity (a type of hollowness, also the opposite to convexity), and lead in.
According to Casey Lisse of the Deep Impact team, copper was chosen because its density put a lot of mass into a small package, its relative softness reduced bounce at impact, and its large atomic number and density contrast with those of elements that were expected to spew from the comet at impact (see p.
He said the mill in China is using new equipment and a special finishing method to create that softness.