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Related to soft sell: hard sell
A gentle, polite, unobtrusive attempt to sell (something to someone) or convince (someone of something). The soft sell just won't cut it in this industry—you need to be aggressive if you're going to close the deal! He tends to bristle if you're too direct in suggesting changes, so I always find it's better to go in with a soft sell.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
a polite attempt to sell something; a very gentle sales pitch. Some people won't bother listening to a soft sell. You gotta let them know you believe in what you are selling. I tried the soft sell, but that didn't work.
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
n. a polite attempt to sell something; a very gentle sales pitch. Some people won’t bother listening to a soft sell. You gotta let them know you believe in what you are selling.
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.