social listening

social listening

In marketing, using a business's social media presence to learn what interests customers and how they view the business as a brand, with the goal of identifying trends that can be used to further the business in the future. A lot of big brands now engage in social listening and often end up offering products based on direct consumer suggestions.
See also: listen, social
References in periodicals archive ?
EHG combines social listening data and analytics expertise to deliver highly personalised healthcare consumer content and effective patient engagement solutions.
It has, for instance, created a standalone division, dubbed DraftLine, its own in-house creative agency, covering digital content production and media buying as well as "real-time social listening and responding".
- Social Listening (Solution) Market Share Breakdown of Key Players: 2019 & 2025
Use sophisticated artificial intelligence and social listening tools to predict trends, to be able to better respond to consumers' needs.
Netizency conducted a social listening across all social and online media from the GCC between June 10 and July 10, 2019 to gather the information on popular trends.
Quant aux intervenants specialistes dans le marketing digital, ils ont aborde, au cours de cette rencontre, des themes comme [beaucoup moins que]La transformation numerique dans le secteur hotelier[beaucoup plus grand que], [beaucoup moins que]L'impact des Big Data et du Chat bot sur les Ventes et le Marketing dans les hotels[beaucoup plus grand que], [beaucoup moins que]L'inbound Marketing et le Social Listening au service de l'hotellerie[beaucoup plus grand que], et [beaucoup moins que]Le Digital Marketing Trend et Analyse[beaucoup plus grand que].
He went on to say that social listening involves analyzing specific conversations, phrases, and other details on your brand's and even competitors' digital pages, and it's a growing component of competitive social strategies.
Returning to London next month, Conference Day 1 will address topics on a programmatic approach to customer engagement, shifting the focus on patients as stakeholders and optimisation of social media in pharma companies; Conference Day 2 focuses on driving performance by forming employee insights, social listening procedures and personalising content relationships with AI.
Taco Bell Weddings is just one of the many initiatives resulting from Prince's strategy of combining social listening and consumer insights.
The acquisition brings additional AI, social listening and outbound messaging campaign management capabilities to LivePerson and its market-leading conversational commerce platform LiveEngage.
With more and more AI innovations available for guests to express both satisfaction and grievance, the influence of such technology and the usage of social listening tools are expected to become standard as we move closer to 2030.
Singapore-based Oversea-Chinese Banking Corp (OCBC Bank)(SES:039) has appointed StarHub's in-house digital and social analytics hub, Curiosity, as its social listening agency.
NEW YORK, Aug 22, 2018 - (ACN Newswire) - Synthesio, the leading Social Intelligence Suite, has been named a Leader in The Forrester Wave(TM): Social Listening Platforms, Q3 2018 report.
Additionally, social listening data showed that suppliers that adopted antibiotic-free chicken claims also saw increases in positive social media sentiment, which correlated with sales growth across their brand.