Evolux is an innovation in the field of modern active footwear and offers sneaker-heads
a new unique way of rocking their favorite kicks.
As with most trends, the original 'sneaker-heads
' were formed on the streets of New York and LA where a unique and thus expensive pair of trainers commanded a degree of respect.
Cole, who's never travelled outside of the US, will be in the UAE on July 11 and 12, at the opening of the new Reebok store in The Dubai Mall, and offer sneaker-heads
and fashion enthusiasts the opportunity to customise their Reebok sneakers for free.
"I thought it would be cool to cater to sneaker-heads
and art collectors," she said.
Alabama police were forced to pull out the pepper spray after a crowd of sneaker-heads
got unruly while waiting for a chance to buy the newest Nike Air Jordans.
The Twitter RSVP system will invite sneaker-heads
to one of 11 participating Nike retail stores on Twitter.