small is beautiful


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small is beautiful

The belief, perspective, or mindset that things of a smaller scale are more aesthetically pleasing than those of a larger scale. Can be hyphenated if used before a noun as a modifier. The famed architect always incorporates a small-is-beautiful philosophy into all the buildings he designs. A lot of people think they need a big car as a status symbol, but I've always believed that small is beautiful.
See also: beautiful, small

small is beautiful

the belief that something small-scale is better than a large-scale equivalent.
Small is Beautiful is the title of a book by E. F. Schumacher , published in 1973 . The phrase is best known through its adoption as a slogan by environmentalists.
See also: beautiful, small
References in periodicals archive ?
EF Schumacher's book, Small is Beautiful, made a deep impression on me when I first read it years ago while living in Jamaica.
After CAT, St George stayed in the environmental field, eventually leading the Schumacher society--an organization set up to promote the philosophy of EF Schumacher (who wrote the seminal book Small is beautiful in the mid-Seventies).
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