sixty-four-dollar question

the sixty-four-dollar question

A question that is very important and difficult or complex to answer. Taken from the title of the 1940s radio program Take It or Leave It, in which the big prize was 64 silver dollars. The sixty-four-dollar question now is whether he should choose his former opponent as a running mate. A: "Do you want to get Italian or Chinese tonight?" B: "Well, that's the sixty-four-dollar question, isn't it?"
See also: question
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

sixty-four-dollar question

Fig. the most important question; the question that everyone wants to know the answer to. Who will win? Now, that is the sixty-four-dollar question. Now for the sixty-four-dollar question. What's the stock market going to do this year?
See also: question
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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References in periodicals archive ?
The sixty-four-dollar question is, can Scotland afford to meet that challenge?
Here's the sixty-four-dollar question: Why didn't the DENR require these businesses to install wastewater-treatment facilities before they were allowed to operate?
That is the sixty-four-dollar question,' he said in a phone interview on Tuesday.
That is a "sixty-four-dollar question $64 question "!
"That's the sixty-four-dollar question," says Ward, who suggests the answer hinges on your definition of art.
Parnell Thomas, "broke in and said he would skip to `the sixty-four-dollar question.' To that one I responded, `I could answer the question, Mr.