sink without (a) trace

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sink without (a) trace

1. To quickly and thoroughly fail. The new smartphone was meant to revolutionize the industry, but it sank without trace after its commercial release. After his initial breakout success, the prominent director's follow-up film sank without a trace.
2. To be forgotten about by the population as a whole, especially after being very popular. The digital pets fad took the world by storm in the late 1990s, but sank without trace by the end of the millennium.
See also: sink, trace, without

sink without trace

1 disappear and not be seen or heard of again. 2 fail abjectly.
2 2003 Down Democrat Recently Paul Linehan's team sank without trace in the NCU Senior Cup, crushed by Division Two visitors Carrickfergus.
See also: sink, trace, without