sink without (a) trace(redirected from sink without a trace)
sink without (a) trace
1. To quickly and thoroughly fail. The new smartphone was meant to revolutionize the industry, but it sank without trace after its commercial release. After his initial breakout success, the prominent director's follow-up film sank without a trace.
2. To be forgotten about by the population as a whole, especially after being very popular. The digital pets fad took the world by storm in the late 1990s, but sank without trace by the end of the millennium.