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be (something) itself

To be the embodiment of a particular trait (stated between "be" and "itself"). My mom is just kindness itself—she's always willing to help anyone in need.
See also: itself
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

be ˌpatience, ˌhonesty, simˌplicity, etc. itˈself

be an example of complete patience, etc: The manager of the hotel was courtesy itself.Programming the video is simplicity itself.
See also: itself
Farlex Partner Idioms Dictionary © Farlex 2017
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References in periodicals archive ?
The decree also prohibits Simplicity from discharging employees because of pregnancy in the future, as well as maintaining any policy which requires a pregnant employee to automatically obtain medical clearance to continue working.
But while PTI simpletons float on the simplicity of their simple and delightfully colourful world, the rest of Pakistan must suffer the slings and arrows of outrageous complexity.
Wescom's culture of service and excellence fits well with the Simplicity Life service model and we feel fortunate to be involved with such an exceptional organization," said Heidi Williams, Vice President, Simplicity Life.
The America's First Financial Corporation transaction represents another milestone for Simplicity as the 12th organization to join the group of companies.
Simplicity has welcomed Don Quante as its newest principal and looks forward to making Simplicity LTC's tools and training available to all Simplicity advisors.
Simplicity's goal is to help consumers who want to make a different choice for their funeral.
The void left by the death of simplicity will never be filled by Master or Visa cards.
Both authors offer extended and insightful treatment of the extraordinary Christian simplicity of which John Paul speaks.
Segall sets out in search of other "heroes of simplicity," such as Ben & Jerry's, Whole Foods, The Container Store and even the Blue Man Group.
* Global brand strategy firm Siegel+ Gale has released findings from its sixth annual Global Brand Simplicity Index, which ranks brands based on their perceived simplicity.
Marlise Karlin; THE SIMPLICITY OF STILLNESS METHOD; Watkins (Nonfiction: Self-Help) 15.95 ISBN: 9781780287553
Simplicity is not an easy book, as it requires constant shifting among perspectives and levels of thought.
Citi announces the launch of Citi Simplicity Credit Card in the United Arab Emirates (UAE).
I was recently reminded of this quote from author and mindfulness meditation proponent Jon Kabat-Zinn's book Wherever You Go, There You Are: "Voluntary simplicity means seeing less so I can see more, doing less so I can do more, acquiring less so I can have more."
The focus is on the simplicity of grammar; when we work through the book that simplicity becomes increasingly apparent.