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in simple English

In clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

simple English

Clear, straightforward, and uncomplicated English terminology. Chronic atherosclerosis in the coronary arteries has stopped oxygen-rich blood from reaching the heart, leading to a myocardial infarction. In simple English, you've suffered a heart attack. I wish these software agreements would be written in simple English, rather than this legalese gobbledygook.
See also: English, simple

plain and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will fail the entire class, plain and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, plain and simple.
See also: and, plain, simple

pure and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will fail the entire class, pure and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, pure and simple.
See also: and, pure, simple

have a bad case of the simples

Rur. to be stupid. That boy has a bad case of the simples. He can't understand anything. She acts smart enough on the playground, but get her in the classroom and she has a bad case of the simples.
See also: bad, case, have, of, simple

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
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pure and simple

and nothing else.
1991 Alabama Game & Fish They are bred for waterfowling, pure and simple.
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ˌpure and ˈsimple

and nothing else: This man is a bully, pure and simple. ▶ ˌpurely and ˈsimply adv.: I am basing my opinion purely and simply on the facts of the case.
See also: and, pure, simple

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
Their customers may be the biggest beneficiaries: Only a dyslexic would volunteer to engage in a daily battle to demystify complex issues and find a way to build a business by making things simpler for the world.
A simpler approach would be to broaden the capital gains deduction based on holding period--assets held for longer periods would receive larger capital gains deductions.
I am thrilled to be joining such a dynamic brand, particularly one with tremendous growth potential," says Simpler.
ValueForce engaged The Simpler Group to help them share their story online.
If you let a mechanical clock be the ultimate source, it's simpler, but then the Earth is going to get out of sync with the calendar,'' Mosley said.
filing will be simpler for the 99 percent of homeowners who will not have to pay capital gains tax when they sell their home;
The GAO said this test is too burdensome and should be replaced with a simpler residency test, under which a dependency exemption would be allowed if the dependent met all of the statutory tests and also lived with the taxpayer for more than six months of the year.
Both the microTrac 3 and the simpler microTrac 1 advanced hybrid-PID control to give the user the stability of digital control with the fine-tuning capability of analog.
Warner Robins Air Logistics Center engaged Simpler Consulting to develop a three-year plan to implement a cost management process to understand what drives the cost of weapon systems.
Signature Card kept this promise to its customers by working with The Simpler Group to create a website that will not only provide better customer service online, but will bring word of the company's unique and ingenious service to a larger audience.
He yearns for simpler days of yore, when a handful of Hollywood movie stars enlisted to fight in World War II.
They sometimes opt for simpler ways to do what an adult shows them, signaling a budding capacity for evaluating the sensibility of others' behavior, according to a study in the Feb.
Congress must not lose sight of the need to relentlessly pursue simpler tax laws," warned Leonard Podolin, immediate past chairman of the American Institute of CPAS tax executive committee, in testimony before the House Ways and Means Committee.
Sponsorship Will Strengthen Simpler Consulting's Commitment to Improving Patient Care at Safety Net Hospitals
To 'speak' effectively to an Internet audience, Julie teamed with The Simpler Group to design and build her Web site, which publicizes her speaking topics, keynote speeches and down-to-business message.