shtick


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shtick

slang A particular gimmick, routine, or characteristic that distinguishes one or sets one apart from others. Originally from Yiddish. The restaurant's whole shtick is that your table is locked inside of a cage and, periodically, the lights go out while people in costumes come out to try to scare you. I tried writing more serious literary novels, but I realized that cheesy thrillers are just my shtick.