shrink it and pink it

shrink it and pink it

slang A strategy used in marketing and producing goods for women in which an existing product (especially one for men) is simply made smaller and pink. The variant "pink it and shrink it" is also used. What genius applied "shrink it and pink it" to sports jerseys? I don't want a jersey that's pink and sparkly, thank you very much!
See also: and, pink, shrink