shotgun approach


Also found in: Medical, Financial.

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun
References in periodicals archive ?
Media: Takes Shotgun Approach to Awareness with Reduced Investment in Consumer Analysis 45% list the ability to use data analysis to extract predictive findings as a key marketing skill.
Federal wildlife officials on Tuesday released their plan to take a shotgun approach - again, literally - to protect the endangered northern spotted owl from its larger, more aggressive cousin, the barred owl.
As this case was seven years ago, we had to choose a shotgun approach to her treatment of periodontal disease.
Hoping to make his company that leader, Lee took a sort of shotgun approach to their role in 2013, introducing a wealth of new and updated product lines that were all introduced with a series of showroom models and breakdancing children.
A laudable aim, but has anyone actually thought about what it is that they are trying to establish from 'research' using this random, shotgun approach to gathering data?
The magic shotgun approach has already yielded two potential drugs, called AD80 and AD81, which in fruit flies were more effective and less toxic than the drug vandetanib, which was approved by the U.
Do you recommend using a shotgun approach to deploy CDS or do it gradually?
In this case the government seems to be taking a shotgun approach by ordering ISP's to stop routing all networks," BGPmon said.
This time, authorities used a shotgun approach, with 800 federal agents and police officers making scores of simultaneous arrests.
Regrettably, the ONC has taken a shotgun approach, launching all aspects of many programs at once, rather than in a slower, more logical sequence.
Recruiters are so aware of students taking a shotgun approach to application.
Not intended to be another management Bible, The Little Big Things takes a shotgun approach, cataloging 163 ways to pursue excellence.
Of course, with a specific IgG food allergy panel and an individualized desensitizing rotation diet, each patient can be more specifically and better served with a quicker and more positive outcome, rather than just using a shotgun approach.
There are two basic approaches to marketing: the all-encompassing shotgun approach, and the more affordable, effective, measurable strategy, niche marketing.
One of the worst things a retail agent can do is to use a shotgun approach in working with brokers.