shotgun approach


Also found in: Medical, Financial.

shotgun approach

In business, a marketing strategy in which a wide and nonselective population or demographic is reached or advertised to. We don't yet have much brand recognition in the market, so we're going with a shotgun approach to reach as many potential customers as we can.
See also: approach, shotgun
References in periodicals archive ?
"That shotgun approach where more than 30 members of the opposition plus Church leaders were included in that sedition case, I guess he [President Duterte] sets his eyes on 2022 and is really trying to slow down or curtail the momentum we are slowly building on the opposition," Hontiveros said in a weekly forum in Quezon City on Tuesday.
Less reliance on very expensive medicine, and less wasted medication and time if medicines are targeted rather than doing the historical shotgun approach.
In a just-published book, my friend John Clifton emphasized that his choice of words was premeditated: "To wildly mix a metaphor, the shotgun approach is simply not putting all your eggs in one basket."
As a consequence of the genomic revolution and the ability to sequence full genomes, scientists can now introduce or modify very specific genes without doing damage to other genes, which is a better method than the shotgun approach of old.
"It's a shotgun approach, but this is what we're doing right now," he said.
"The shotgun approach, as you might imagine, is very computationally intensive, which is why we turned to TACC for some of these problems." How big were these problems?
The delay makes it possible to move from a shotgun approach to a laser focus.”
Defining your customers provides significant advantages over a shotgun approach to a wide market.
Media: Takes Shotgun Approach to Awareness with Reduced Investment in Consumer Analysis 45% list the ability to use data analysis to extract predictive findings as a key marketing skill.
Federal wildlife officials on Tuesday released their plan to take a shotgun approach - again, literally - to protect the endangered northern spotted owl from its larger, more aggressive cousin, the barred owl.
As this case was seven years ago, we had to choose a shotgun approach to her treatment of periodontal disease.
In the current market for consumer audio equipment (which is about to be overwhelmed by a plethora of contenders this year at CES), Lee said Monster has an early mover advantage in a market where there is still "no clear, succinct leader." Hoping to make his company that leader, Lee took a sort of shotgun approach to their role in 2013, introducing a wealth of new and updated product lines that were all introduced with a series of showroom models and breakdancing children.
A laudable aim, but has anyone actually thought about what it is that they are trying to establish from 'research' using this random, shotgun approach to gathering data?