is just an example of the small, offbeat brands that bold brews and social media buzz can bring to your customers' attention.
In December, Shmaltz
introduced Jewbelation 14 in honor of its 14th anniversary.
I never intended to create a kosher beer per se," says Cowan who started Shmaltz
Pizzarelli and Monheit are artists with impeccable tastes, so there was little worry about them going overboard with holiday shmaltz
Brewing, Jeremy Cowan, Founder & Owner, 518-406-5430, info@ shmaltzbrewing.
Brewed by Shmaltz
Brewing, Captain Lawrence Brewing, and Ithaca Beer Co.
San Francisco-based Shmaltz
Brewing added the latest variety to its line of Coney Island Craft Beers, launched in 2008, with Coney Island Barrel-Aged Human Block- head.
The beer was first brewed by NYC homebrewers Peter Taylor and Josh Knowlton--along with Jennifer Dickey of Shmaltz
Brewing--using Washington's own instructions.
Nancy Rips aims for heartwarming rather than disturbing in High Holiday Stories (Frederick Fell, September), which puts the Jewish shmaltz
back into the formula perfected by Chicken Soup for the Soul.
And coming up for Chanukah 2011, Shmaltz
More specifically: The vague ghetto-izing of Latin letters to Hebrew handles; the pouring of shmaltz
Buzz about his handcrafted herring grew, and in September 2009 Sherman went legit, launching Shmaltz
King, which now sells nine varieties of herrings to synagogues, delis, and caterers around Los Angeles.
Brewing, Jeremy Cowan, Proprietor, 415-298-1507, P.
Brewing, which calls itself "America's smallest, biggest and most award-winning Jewish Beer Company," celebrates its 14th year of brewing with the special release of three Chanukah Offerings including Jewbelation 14, HE'BREW Holiday Gift Pack, which includes barrel-aged Vertical Jewbelation.
Pictured here are (l to r) Jack Glunz, Glunz Beer's president; Jeremy Cowan, Shmaltz