shill


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shill

1. noun Someone who promotes or endorses some product, service, event, etc., in an extravagant, misleading, or insincere manner in return for money or some other self-interest. Originally referred to someone who poses as a satisfied customer in order to lure other people into engaging in a swindle or con. It's sad seeing such a respectable actor become a shill for a used car company. I'm not a shill for their amusement park or anything, I just genuinely think everyone would love going there!
2. verb To promote, endorse, or advertise something in such a manner. It's part of my contract to shill for this movie, even though I know that it is a total piece of garbage. I never trust anyone shilling for alternative medicines or miracle cures.

shill

(ʃɪl)
1. n. someone planted in the crowd to urge others to buy something, participate in something, etc. The guy’s a shill! Don’t fall for this setup!
2. in. to advertise for something; to give a sales pitch for something. Four stars of an old television show were there shilling for a major computer firm.