selling point

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selling point

A particular feature, trait, or aspect that makes someone or something appealing, remarkable, or marketable. The video game console's unique selling point is that it is functions as both a handheld and a home console that plugs into a TV. The legislation will need a couple of powerful selling points if it's going to make it through both chambers of Congress.
See also: point, sell

selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.
See also: point, sell
References in periodicals archive ?
Unique selling points of the property: Super 8 by Wyndham has more than 2,800 locations around the globe, more than any other economy lodging provider.
Selling Points: This dark comedy about an Irish priest threatened by a parishioner has earned rave reviews.
According to Peter Hodgins, Partner at Clyde & Co, Takaful cannot rely on being Shari'ah-compliant as a selling point as the market becomes more crowded.
He said Business Friendly Bahrain was the phrase Saatchi and Saatchi believed best summed up the kingdom's selling point to foreign investment.
Just like the Perry Local School district, the small size of Maynard's schools became their main selling point after New Media president Bill Plante conducted focus groups with students, parents and community members.
Take advice from 40 top agents and industry experts on how to pitch a book project to a publisher and add tips on proposal-writing, identifying selling points, and pitching both verbally at conferences and in writing and you have a winning production in Katharine Sands' Making The Perfect Pitch: How To Catch A Literary Agent's Eye (0871162067, $18.95).
Pinnacle's selling points are: no more tapes or DVD's; get video to the players outside of the meeting rooms and practice; no waiting time, video is instant; and video is sent instantly via email to all players with the click of a mouse.
A DIY-addict's dream project.: 4 more OF THE CHEAPEST:The property: 135, Geiriol Road, Townhill, Swansea Price: pounds 25,000 (auction property) Selling points: Two bedrooms, lounge and extended kitchen.
Selling points: Search exclusively for new build and housing developments across the UK.
The city's selling points include its hosting of the 2007 Pan American Games, and that Brazil is favored to be selected for the 2014 soccer World Cup.
From apartments to four bedroomed-detached homes priced from pounds 100,000 to pounds 185,000, Barratt says one of the major selling points is the kitchen.
Those are huge selling points we're trying to get out."
One of the big selling points of ImageRight was that they understood our business needs.
And, for the skip and skim reader, it doesn't hurt to repeat the key selling points more than once in a letter.
Showery weather and temperatures dropping down to 5C support the case for selling points, although there is a slight arb.