selling point


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selling point

A particular feature, trait, or aspect that makes someone or something appealing, remarkable, or marketable. The video game console's unique selling point is that it is functions as both a handheld and a home console that plugs into a TV. The legislation will need a couple of powerful selling points if it's going to make it through both chambers of Congress.
See also: point, sell

selling point

a feature of a product or idea that is worth mentioning when trying to sell the product or idea. The fact that the book had large type is an important selling point.
See also: point, sell
References in periodicals archive ?
SELLING POINT: In 2013, she closed on 85 sides, which consisted of 38 buyers, 47 sellers and a total sales volume $22.8 million.
Rather than capture a piece of the existing conventional insurance market, Takaful must maximise its own unique selling points to reach new clients, according to industry players at the World Takaful Conference 2014, which concludes today (15 April) in Dubai.
Bahrain's main selling points to the outside world were that it was free, diversified, growing, tax-free, liberal, cost-efficient, good value regionally and an integral part of the regional and global economy, he added.
"Our particular selling point is that we're the smallest and provide individual attention.
Many, if not most, homes enjoy fireplaces and having a home with one is a selling point. MAKING MANTELS shows average homeowner/handymen they can build a fireplace mantel, providing all the details of so doing from design and mouldings to wood finishing and installation.
Key signatures only expand to two sharps and two flats (big selling point with most students, alas) with chords, chromatic scale and syncopation introduced gently.
And in terms of shred size, a smaller particle can be a security selling point and a paper value stumbling block at the same time.
LIVERPOOL'S unique cruise volunteers are a major selling point in the city's bid to become a top liner destination.
Munkacsi was a quick learner, and he made it his selling point. From Germany, South America, and other locales, he brought back what he thought would slake the media's curiosity and thirst for knowledge.
In betting on emerging markets, Volkswagen continues to rely on the sturdiness of the vehicles as their selling point. Truck driver Erivaldo Pereira da Silva delivers domestic appliances, traveling 11,000 kilometers a month between Silo Paulo and the northeastern region in a seven-ton VW truck.
Automobile analysts predict Japanese manufacturers may use lower VOC emissions as a selling point, pushing European and American manufacturers into following suit.
Bathrooms are an important feature of any home, as well as being a major selling point. It is worth having a look at your bathroom floor to see if it could do with an overhaul.
Analysts note that retro appeal has proved a selling point for that other declining old school brand, Pabst Blue Ribbon.