sell yourself short

sell (someone, something, or oneself) short

To undervalue someone, something, or oneself; to underestimate or underappreciate the good qualities of someone, something, or oneself. Don't sell yourself short—your writing is really excellent! I know you don't like their pitcher, but don't sell him short—he's one of the best in the league. I think they're selling this short. It's actually an incredibly good deal!
See also: sell, short

sell yourself short

1. If you sell yourself short, you describe yourself as less clever or talented than you really are. We should not sell ourselves short. Our work here is important and we should put a proper value on it.
2. If you sell yourself short, you do things that do not show how clever or talented you are. He's clearly a bright man and yet he sticks with quiz shows. Does he never feel that he is selling himself short? Note: The reference here is to someone being cheated by being given less of something than they have paid for.
See also: sell, short

sell yourself/somebody/something ˈshort

describe yourself/somebody/something as being less good, valuable, etc. than you, etc. really are: Don’t sell yourself short when you go for an interview.It was a great idea, but you sold it short.
References in periodicals archive ?
Don't sell yourself short," she says in a preview clip.
This week is very much about the world of career and duty, and short-term sacrifice for long-term gain, but don't sell yourself short either.
The new Capricorn who is emerging is far more intelligent and able, so don't sell yourself short - reach for the stars.
Make sure you don't sell yourself short by not developing your full long-term potential.
Don't sell yourself short by failing to look as impressive as you are.
This is a top trait to have--just don't sell yourself short.
By sitting tight - within reason - you will not have to sell yourself short.
You do and you will so try not to sell yourself short but play the waiting game.
Don't sell yourself short here and never agree or offer something that you can't deliver - you won't get a second chance to make a first impression.
I hope you took legal advice when you made your representations and that you didn't sell yourself short in this particular matter," the judge told Karadzic.
And, she added, don't sell yourself short and decide you're too broke to have a will.
Stick to your boundaries and don't sell yourself short.
On the one hand, you don't want to appear too greedy but at the same time you don't want to sell yourself short.
You want to be brief yet do not sell yourself short.