sell yourself/somebody/something short

sell someone or something short

Fig. to underestimate someone or something; to fail to see the good qualities of someone or something. This is a very good restaurant. Don't sell it short. When you say that John isn't interested in music, you're selling him short. Did you know he plays the violin quite well?
See also: sell, short

sell short

1. Contract for the sale of securities or commodities one expects to own at a later date and at a lower price, as in Selling short runs the risk of a market rise, forcing one to pay more than one expected. [Mid-1800s]
2. sell someone short. Underestimate the true value or worth of someone, as in Don't sell her short; she's a very able lawyer. [First half of 1900s]
See also: sell, short

sell yourself short

1. If you sell yourself short, you describe yourself as less clever or talented than you really are. We should not sell ourselves short. Our work here is important and we should put a proper value on it.
2. If you sell yourself short, you do things that do not show how clever or talented you are. He's clearly a bright man and yet he sticks with quiz shows. Does he never feel that he is selling himself short? Note: The reference here is to someone being cheated by being given less of something than they have paid for.
See also: sell, short

sell somebody ˈshort

cheat somebody by giving them less than they have paid for: He sold us short! We paid for five kilos of mushrooms and only got four!
See also: sell, short, somebody

sell yourself/somebody/something ˈshort

describe yourself/somebody/something as being less good, valuable, etc. than you, etc. really are: Don’t sell yourself short when you go for an interview.It was a great idea, but you sold it short.

sell short

1. To contract for the sale of securities or commodities one expects to own at a later date and at more advantageous terms.
2. To underestimate the true value or worth of: Don't sell your colleague short; she's a smart lawyer.
See also: sell, short