sell (one's) soul (to the devil)

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sell (one's) soul (to the devil)

To abandon one's values or morals in return for some highly desired benefit, typically success, power, wealth, etc. I'm afraid we've sold our soul to the devil by agreeing to this partnership. It will keep us in business, but at what cost to our clients? Don't sell your soul to get to the top, or else you'll find yourself all alone there.
See also: sell, soul

sell your soul

COMMON If someone sells their soul for something, they do whatever they need to in order to get that thing, doing things that they considered wrong before. As the Co-operative movement approaches its 150th anniversary, has it sold its soul to commercial pressures? Note: Sometimes people use the longer expression to sell your soul to the devil. His devoted fans thought he had sold his soul to the devil producing such commercial music. Note: There are many stories about people who sold their souls to the devil in return for wealth, success, or pleasure. The most famous is about Dr Faustus, whose story was first told in a book published in Germany in 1587, and later told by writers such as the English writer Marlowe and the German poet Goethe.
See also: sell, soul

sell your soul (to the devil)

do or be willing to do anything, no matter how wrong, in order to achieve your objective.
The reference here is to a contract supposedly made with the devil by certain people: in return for granting them all their desires in this life, the devil would receive their souls for all eternity. The most famous person reputed to have entered into such a contract was the 16th-century German astronomer and necromancer Faust, who became the subject of plays by Goethe and Marlowe and a novel by Thomas Mann .
See also: sell, soul

sell your ˈsoul

(informal, often humorous) do something morally or legally wrong in order to get something that you want very much: He’d sell his soul to get that job.
This expression refers to selling your soul to the devil in exchange for power, money, etc.
See also: sell, soul
References in periodicals archive ?
To make it, you really have to sell your soul to the devil.
If you sell your soul to the devil, the devil's going to come calling, which is what this country has done.
and you don't have to sell your soul to the devil to snap up a ticket.
Mum Paula, of Wheaton Aston, Staffordshire, said: "My opinion about the way people are treated on shows like BGT is that you don't have to sell your soul to the devil to get what you want out of life.
My honest opinion about the way people are treated on shows like Britain's Got Talent - people like Leon Jackson and Cheryl Cole - is that you don't have to sell your soul to the Devil to get what you want out of life.
You sell your soul to the devil because, in this country, if you come from a TV show of that kind, the other side of the industry doesn't take you seriously.
To sell your soul to the Devil is fascinating, to sell it to God is boring," writes Steve Turner in Hungry for Heaven: Rock 'n' Roll and the Search for Redemption.
If you want the status items of success, even a "high yella" horse, give'm what they want: Sell your soul to the devil.
You apparently have to sell your soul to the devil and be a major shareholder in hell to become a senator.
Playing this game did teach me an important lesson: under no circumstances do you sell your soul to the Devil, even if he is offering you a never-ending supply of doughnuts.
Sell the huge earners who play 10 games a season, sell more shares, sell your soul to the devil if you have to.
But once you sell your soul to the devil of power, then I suppose anything goes.