sell (one) on (something)(redirected from sell it on)
sell (one) on (something)
To convince or persuade one to do something or to accept some plane or idea. Often used in passive constructions. I can't believe he sold me on another one of his harebrained schemes. I just don't like the way their customer service agents try to sell you on extra policies or more expensive packages—that's the sales team's job. I wasn't sold on the idea until they showed me exactly how they planned to spend the money.
sell someone on something
to convince someone to do something; to convince someone to accept an idea. Mary sold me on ordering pizza for dinner. John sold Anne on switching long-distance phone companies.
sold on someone or something
convinced of the value of someone or something. I'm not yet sold on your idea. The crowd was sold on Gary. Nothing he had done or could do would cool their enthusiasm.
sell someone on
Convince or persuade someone of the worth or desirability of something, as in They were hoping to sell enough legislators on their bill so that it would pass easily, or Dave was really sold on that new car. [Colloquial; early 1900s]
To persuade someone to recognize the worth or desirability of something: They sold me on the usefulness of their new products, so I invested in their company.