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Joe Schmoe

An average person, especially a man and typically of the working class. My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Schmoe decide the policy in our country, we'd still be stuck in the 1800s.
See also: joe, Schmoe

Joe Schmoe

or

Joe Six-Pack

AMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
See also: joe, Schmoe

Joe Schmo

(ˈdʒo ˈʃmo)
n. a jerk. Let’s say Joe Schmo wants a new car. What does he do?
See also: joe, schmo

schmo

and shmo and shmoe and schmoe (ʃmo)
n. a foolish and naive person, usually a male. (see also Joe Schmo.) What a schmo! He thinks I caused the problem.
References in periodicals archive ?
Tale of working-class schmoes with improbable big-league baseball dreams is an offbeat charmer that should lure fans of eccentric Nippon cinema in various offshore formats.
com/wonder-woman-movie-insider-review-disaster-mess/) Movie Web , Sasha Perl-Raver, host of the Schmoes Know show, reportedly talked to someone with insider info about the movie.
So while it's hard not to harbor some sympathy for these poor schmoes, ABC will likely need considerable patience in affording these hapless "Knights" time to find their holy grail.
com/hot-scoop-will-alfonso-cuaron-book-a-room-at-the-overlook-hotel/23609/) Schmoes Know reported, that Cuaron has been "offered the exclusive right to say yes or no.