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Joe Schmoe

An average person, especially a man and typically of the working class. Sometimes spelled "Joe Schmo," "Shmoe," and "Shmo." My brother's just your typical guy, a real Joe Schmoe—you can find him watching a sporting event in a bar after work pretty much any night of the week. If we let Joe Shmo decide the policies in our country, we'd still be stuck in the 1800s.
See also: joe, Schmoe
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

Joe Schmoe

or

Joe Six-Pack

AMERICAN, INFORMAL
People say Joe Schmoe or Joe Six-Pack to refer to an ordinary, average person. The networks are looking for something they can sell to Joe Schmoe who lives in a caravan in Alabama. The most crucial factor will be the attitude of Joe Six-Pack, the ordinary American consumer.
See also: joe, Schmoe
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012

Joe Schmo

(ˈdʒo ˈʃmo)
n. a jerk. Let’s say Joe Schmo wants a new car. What does he do?
See also: joe, schmo

schmo

and shmo and shmoe and schmoe (ʃmo)
n. a foolish and naive person, usually a male. (see also Joe Schmo.) What a schmo! He thinks I caused the problem.
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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References in periodicals archive ?
It only served to stir the monster in her father, who doled out beatings then affectionate cuddles while her mother vented her spleen with heart-stirring statements like: "You, Ruby, are a mother-murderer, running with the schmoes and schlemiels - the low-lifes.
PFIZER WILL INTRODUCE A CHARISMA STEROID, "ADORA," THAT MAKES REGULAR SCHMOES IRRESISTIBLE.
Sean Landers, the artist-cum-writer-cum-artist, is always crying about wanting to be a "genious" and questioning whether everything he does has to "mean something." On the merits of his handwritten book [sic] (hey-Sean, I read every word, on all 454 pages), and also of his shorter epistolary works, numerous self-indulgent and narcissistic video performances, and bronze sculptures caricaturing average working-class schmoes and other "loser" types culled from the novels of his arch rivals in the literary field, I would say there's plenty of "meaning" in his work.
Tale of working-class schmoes with improbable big-league baseball dreams is an offbeat charmer that should lure fans of eccentric Nippon cinema in various offshore formats.
According to (http://movieweb.com/wonder-woman-movie-insider-review-disaster-mess/) Movie Web , Sasha Perl-Raver, host of the Schmoes Know show, reportedly talked to someone with insider info about the movie.
So while it's hard not to harbor some sympathy for these poor schmoes, ABC will likely need considerable patience in affording these hapless "Knights" time to find their holy grail.