schmaltzy

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schmaltzy

Having or characterized by excessive or exaggerated sentimentalism, especially in art, music, or writing. Originally from Yiddish. The film is pretty schmaltzy, to be sure, but it would take a heart of stone not to be moved by it all the same. I'm working on a more literary novel in my spare time, but I pay my bills by writing schmaltzy romance novels.

schmaltzy

and shmaltzy (ˈʃmɑltsi)
mod. overly sweet and sentimental. (see also schmaltz.) This movie is too schmaltzy for me.