According to Alerge and Garau (2010), customer satisfaction studies should classify dissatisfiers and satisfiers
into separate constructs, not only as the opposite ends of the same continuum.
The instrument proposed in this paper measures direct and indirect task and job satisfiers
While interactions was an important satisfier
for both, convenience was mentioned considerably more often in relationship to the facility.
Powell, 2008, "The Role of Gender Identity in Explaining Sex Differences in Business Owners' Career Satisfier
Preferences", Journal of Business Venturing, 23(3), 244-56.
Lastly, it is important to note that unfulfilling the must-be requirements can have very detrimental effects, while unfulfilling satisfier
requirements does not necessarily lead to dissatisfaction.
in academe' Higher EducationI2,35-47
Vegetarian so as not to kill, beautiful in its simplicity, tasty with love and devotion, all food made for Hindus must be prepared and offered by a devotee first to Krishna, satisfier
of senses, according to the methods prescribed in the most ancient of all Hindu texts, the Vedas and the Upanishads.
Plus, the fact that between the year 2000 and now we've redressed most of the pay issues and we've gone from where pay was a significant dissatisfier, not to the point where it's a huge satisfier
at this point in time--we don't want people to be with us just so they get a high salary--but we wanted to remove it from the dissatisfier where it was really just too tough to go home and look your wife in the eye and say, 'I really like what I'm doing but you're suffering the consequence of it.
There also may be a minimal level of a satisfier
needed to ensure consideration, but some tradeoffs may still be possible (e.
Currently, a navigation system is a satisfier
, but as more competitors make them available it too is likely to become a dissatisfier.
has an additive effect toward total customer satisfaction or customer loyalty.
Interpersonal relationship with students and peers was a job satisfier
rather than a dissatisfier for collegiate student affairs staff.
Matiz Apricot Bread is another delicacy that combines delicious Spanish apricots with rich Marcona almonds for a healthy sweet-tooth satisfier
Attheraces was a generator of enthusiasm as well as a satisfier
The chance to play a part in directly helping others through this program is a satisfier