rude

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rude awakening

The shocking instance of learning the unpleasant or unwelcome truth about a situation. We had a rude awakening when the waiter brought us the bill and we saw how much we had spent on dinner and drinks.
See also: awaken, rude

age before beauty

A humorous way to tell someone to go ahead of one, meant as a playful insult. Chuck held the door open for Tim, motioned for him to go ahead, and said, "Age before beauty."
See also: age, beauty, before

age before beauty

a jocular and slightly rude way of encouraging someone to go ahead of oneself; a comical, teasing, and slightly grudging way of indicating that someone else should or can go first. "No, no. Please, you take the next available seat," smiled Tom. "Age before beauty, you know."
See also: age, beauty, before

a rude awakening

COMMON If you have had a rude awakening, you have been forced to realize the unpleasant truth about something. Such details as have emerged about the new economic package suggest that these citizens are indeed in for a rude awakening. Johnson was confident he could make a quick profit. But, instead of quick profits, he got a rude awakening.
See also: awaken, rude

a rude awakening

a sudden realization of the true (bad) state of affairs, having previously been under the illusion that everything was satisfactory.
2004 The New Farm It must have been a rude awakening for the world powers when upstart Third-World countries began to flex their collective muscle.
See also: awaken, rude

a rude aˈwakening

(written) a sudden, unexpected discovery of an unpleasant fact, truth, etc: If he thinks that the exam’s going to be easy, he’s going to get a rude awakening.
See also: awaken, rude

rude

1. mod. undesirable; unpleasant. The prof in my history class is a rude dude, for sure.
2. mod. cool; pleasant; excellent. Man, that’s a rude bike!
References in periodicals archive ?
We hope to help democratize the field of synthetic biology for students and researchers all over the world with this model," said Ruder.
Jefferson Hou, a PR veteran from Ruder Finn Shanghai, has been appointed general manager of RF Kyodo, overseeing its operations in China and integrating the team from Kyodo China into Ruder Finn.
Ruder characterized NWG's in-house installation of BRdata's Host as part of the consortium's goal to become more autonomous and expand the number of services it provides to its stores.
If one has to re-examine the history of the Belomor Canal, since, hitherto, any interpretation has been obscured by particular political or ethical positions, as Ruder insists, then outright condemnation of the Nazis for the 'evil' they perpetrated also obscures the facts, that is, the systematic gassing of Jews and others.
David Finn, chairman and chief executive of Ruder & Finn, is advising the U.
Permira, a leading international private equity firm, announced today that it has strengthened its global technology team with the hire of Brian Ruder, formerly of Francisco Partners, as Partner and Bruce Chizen, former CEO of Adobe Systems, as Senior Adviser.
Yes, people are ruder,'' said John Vowels of Granada Hills, who retired as the city of Los Angeles' chief lifeguard and still sees thousands of people a day at Pierce College, where he supervises pool activities - and observes some remarkable forms of rudeness.
Ruder Finn is a leading independent communications, counseling and services Agency with almost 60 years experience.
The Ruder task force said that limit should be raised but did not set an amount.
Prior to Sybase, she was a director in the technology practice for Ruder Finn, a global public relations firm.
Foundation 9's breadth of experience across all platforms and age groups, paired with its innovative and cost-effective approach to launching original properties, place it in a unique position within the videogame industry," said Brian Ruder, a principal with Francisco Partners.
the leading provider of media research, distribution, monitoring and evaluation services, today announced it has been selected by Ruder Finn Group to provide media research services through MediaSource, the company's flagship media research and communications management portal.
Our new MEMOS Program shows our customers that we're committed to supporting their display needs, no matter what the time or place," said Jennifer Ruder, channel manager, projector product marketing for Mitsubishi Digital Electronics America.
Ruder, former chairman of the Securities and Exchange Commission (SEC) and currently professor of Law at Northwestern University, who will speak on "Current Trends in Corporate Governance," including growing shareholder activism, the effects of Sarbanes-Oxley, and possible legislation and programs initiated by the new SEC leadership.
and David Finn, chairman/co-founder of the Ruder Finn Group.