roll back

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roll back

1. verb To reduce, limit, decrease, or devalue something, or reset something to a previous level or status. A noun or or pronoun can be used between "roll" and "back." The new administration has been slowly rolling back regulatory legislation. If you roll your prices back, it will be much harder to raise them again without a lot of customer complaints.
2. noun A reduction, limit, decrease, or devaluation of something, or a reset of something to a previous level or status. In this usage, the phrase is usually hyphenated. The roll-back of regulatory legislation has angered many consumer groups. This price roll-back should make our customers happy.
See also: back, roll

roll something back

to return something to someone by rotating it, as with a wheel or a ball, or moving it back on wheels. I intercepted the ball and rolled it back. Jane rolled back the ball.
See also: back, roll

roll back

[for something] to return, rotating or turning or moving on wheels. I rolled the ball away, thinking it would roll back. It didn't. I struck the golf ball out of the sand trap, but it rolled back.
See also: back, roll

roll prices back

Fig. to reduce prices. The store rolled all its prices back for the sale. The protesters demanded that the big oil companies roll back their prices.
See also: back, price, roll

roll back

Decrease, cut back, or reduce, especially prices, as in Unless they roll back oil prices, this summer's tourist traffic will be half of last year's . [c. 1940]
See also: back, roll

roll back

v.
1. To reduce the power or influence of something: The government tried to roll back the growing student movement. When the union achieved a more powerful position, management tried to roll it back.
2. To reduce something, as a price or value, to a previous lower level: We had to roll back prices to compete with the discount stores. After the store owner raised prices on toasters, no one bought them, so she had to roll them back.
See also: back, roll
References in periodicals archive ?
The Land Transportation Franchising and Regulatory Board (LTFRB) on Monday ordered a provisional P1 fare rollback for jeepneys in Regions 3 and 4, and the National Capital Region.
If so, would insurers again face the possibility of a new round of severe rate rollbacks?
Yechury said government has to rollback this decision.
When withholding tax rates are added to the combined federal and Ontario income tax rates and capital taxes, the proposed Ontario rollback would result in a tax rate (42.4 percent) that exceeds that of U.S.
'After the prices of fuel have peaked sometime in October, bumababa na rin nang bumaba 'yung presyo ng krudo, and from which reason, Secretary Tugade directed LTFRB to rollback the fare rate and that is basically what we are doing,' Delgra said in an interview.
Lucknow (Uttar Pradesh) [India] Dec 20 ( ANI ): As the Bahujan Samaj Party (BSP) demanded rollback of the anti-organised crime bill Uttar Pradesh Control of Organised Crime Act (UPCOCA); the government tabled it in the Assembly on Wednesday.
MANILA, Philippines - The Civil Aviation Board (CAB) confirmed on Wednesday that all airline companies in the country implemented an airfare rollback.
In fact, rollback of FYUP was the main promise of students party ABVP which won the DUSU elections held last year.
2 -- With DMK and Trinamool Congress opposing FDI in retail, Prime Minister Manmohan Singh on Thursday reached out to the two UPA partners but gave no assurance of a rollback of the controversial decision that has led to logjam in Parliament.
Legal Critical Assumptions: The Report cites a number of critical assumptions that relate to competent authority agreements, e.g., their effectiveness or rollback effect.
Between 1989 and 1997, political action committees connected to the mining, timber, real estate, petrochemical and agribusiness industries contributed more than $100 million to congressional candidates in their attempts to rollback the Endangered Species Act (ESA).
That is not a sound justification to rollback these necessary safeguards enacted to prevent another catastrophic blowout like the BP disaster.
'That is the time we will ask [sardine makers] for a rollback. Watch out for the tamban prices.
"The government has to get their acts together and when can we expect a rollback in the prices of basic necessities and prime commodities from the DTI, when there have already been four months of the declining inflation.
Hindi po dito dapat nagtatapos ang rollback. Dapat sundan din ito ng rollback sa presyo ng mga pangunahing bilihin.