rifle

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rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle

rifle through (something)

To look through something very quickly, roughly, or energetically. I rifled through the filing cabinet, but I couldn't find our tax return anywhere. I could hear you rifling through the kitchen at 1 AM—what on Earth were you looking for?
See also: rifle, through

rifle through something

to ransack something; to search quickly or roughly through something looking for something. The teenager quickly rifled through the cabinets, looking for something worth eating. The soldiers rifled through every house they could break into. rig someone or something out (in something) to outfit someone or something in something; to decorate or dress someone or something in something. (Alludes to the rigging of a sailing ship.) Joan rigged her daughter out in a witch's costume for the Halloween party. He rigged out his car with lights for the parade.
See also: rifle, through

rifle through

v.
To search through something quickly and vigorously: I rifled through the drawer looking for my car keys.
See also: rifle, through
References in classic literature ?
I noted that the hunter, a huge Scandinavian sitting in the bow, held his rifle, ready to hand, across his knees.
Wolf Larsen had procured a rifle and was throwing a cartridge into the barrel.
Be- fore he was ready to begin--before he had an- nounced to himself that he was about to fight-- he threw the obedient, well-balanced rifle into position and fired a first wild shot.
He had a mad feeling against his rifle, which could only be used against one life at a time.
In a dim way I heard a rifle go off and continue to go off.
Again the former's rifle spit angrily, and the bear turned again in his direction.
That I killed the deer,” answered the young man, with a little haughtiness, as he leaned on another long rifle similar to that of Natty.
With the report of his rifle the tiger stopped short in apparent surprise, then turned and bit savagely at its shoulder for an instant, after which it wheeled again toward Delcarte, issuing the most terrific roars and screams, and launched itself, with incredible speed, toward the brave fellow, who now stood his ground pumping bullets from his automatic rifle as rapidly as the weapon would fire.
With his electric rifle in readiness, he leaped forward through the jungle.
But Joe clung to him only the more fiercely, and they had been contending thus without the doctor seeing them for many seconds, when, suddenly the rifle went off.
A mile away toward the east, fighting his way through the jungle along the trail taken by Malbihn when he had brought Meriem to his camp, a man in torn khaki--filthy, haggard, unkempt--came to a sudden stop as the report of Malbihn's rifle resounded faintly through the tangled forest.
His high-powered rifle was equipped with telescope sights and he also carried binoculars which he was in the act of using as Tarzan discovered him, either to note the effect of his last shot or to discover a new target.
The rifle hanging upon the wall caught his first attention; it was for this strange, death-dealing thunder-stick that he had yearned for months; but now that it was within his grasp he scarcely had the temerity to seize it.
Matt had dashed into the cabin and come out with a rifle.
A tomahawk and scalping knife, of English manufacture, were in his girdle; while a short military rifle, of that sort with which the policy of the whites armed their savage allies, lay carelessly across his bare and sinewy knee.