rifle approach(redirected from rifle approaches)
In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.