rifle approach


Also found in: Financial.

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle
References in periodicals archive ?
Many have followed the example of South Asia and have now moved on to the rifle approach.
"The rifle approach works because you only aim your campaign at people who are already disposed to at least consider investing in Africa.
This lack of media forces African IPAs to depend on foreign publications for their promotional needs and therefore abandon the rifle approach. Supplements in good African publications with international readership are still the most cost-effective way to get results.
Bottom line: There is no magic bullet, nor any need to shotgun all sorts of pills and powders down your throat when a sensible rifle approach can have the desired effect.
"We take a rifle approach, while most of our competitors take a shotgun approach," he said.
The typical plan would be the rifle approach. To build one market at a time or to try and build the brand through on-sale.
Folio Retriever is the first product to take a rifle approach rather than a shotgun approach to capturing Web information.
"We're taking our rifle approach to the market," McCusker says.
Tello said the suspect armed with M1-Garand rifle approached Macadatar and shot him repeatedly.
Several minutes later, a man armed with a rifle approached an officer talking to a teen about an unrelated issue.
War-time production of the cartridges also usable in the Enfield rifle approached 1/2 billion units.