Rifle approach - Idioms by The Free Dictionary
Also found in: Financial
In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
References in periodicals archive
Many have followed the example of South Asia and have now moved on to the rifle approach.
The rifle approach works because you only aim your campaign at people who are already disposed to at least consider investing in Africa.
Bottom line: There is no magic bullet, nor any need to shotgun all sorts of pills and powders down your throat when a sensible rifle approach
can have the desired effect.
We take a rifle approach
, while most of our competitors take a shotgun approach," he said.
Folio Retriever is the first product to take a rifle approach
rather than a shotgun approach to capturing Web information.
We're taking our rifle approach
to the market," McCusker says.