rifle approach


Also found in: Financial.

rifle approach

In business, a marketing strategy in which a very narrow, focused, or selective group, demographic, or population is targeted or advertised to. Our competitors have been drawing away a large proportion of the market share of teenaged customers, so our next marketing campaign is going to have a rifle approach to get them back.
See also: approach, rifle
References in periodicals archive ?
Many have followed the example of South Asia and have now moved on to the rifle approach.
The rifle approach works because you only aim your campaign at people who are already disposed to at least consider investing in Africa.
Bottom line: There is no magic bullet, nor any need to shotgun all sorts of pills and powders down your throat when a sensible rifle approach can have the desired effect.
We take a rifle approach, while most of our competitors take a shotgun approach," he said.
Folio Retriever is the first product to take a rifle approach rather than a shotgun approach to capturing Web information.
With this rifle approach to identifying areas of non-compliance and tying everything together, we can better predict potentially catastrophic events and customize intervention strategies based on this information.
We're taking our rifle approach to the market," McCusker says.