ride (on) the wave (of something)

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ride (on) the wave (of something)

To enjoy the advantage or benefit of a particularly successful, popular, fortunate, interesting, etc., moment or period of time. Jonathan has been riding the wave of his sister's celebrity ever since she was cast in that blockbuster film series. The popular Internet artist has ridden the wave of support from her fan base to launch an incredibly successful crowd funding campaign for a new project. Ever since I won the lottery, everybody has been really friendly to me, and I've just been riding the wave ever since!
See also: ride, wave
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
Riding the wave of online buzz over the ad, Ramsay showed his funny guy side and posted a Valentine's Day meme via Instagram, which took a humorous spin on the ad's popular line.
V2 CIGS IS RIDING THE WAVE OF THE GROWING E-CIGARETTE CUSTOMER BASE with a major marketing push, say officials for the Miami-based company.
THIS could be a good time to visit Carrow Road, with the Sky Blues still riding the wave of new-broom enthusiasm.
Fitzpatrick is riding the wave of the red-hot luxury car segment, while Wright completed a strategic acquisition of a Brooklyn, New York bank.
A re-release of the 1980s Dead or Alive hit, You Spin Me Round, enters the charts at number five riding the wave of publicity following exotic frontman Burns's appearance.
Are you riding the wave of seemingly limitless technology or preparing to face the oncoming practical limits in your business?
Riding the wave of success of Def Poetry on HBO and on Broadway, Atria Books will publish the collection, which brings together performance and literary poets featured in both versions of the show.
The authors offer career advice on riding the wave of emotions that comes with a career move.
All through the '90s and into the new millennium, California CPAs have been riding the wave of financial gain as they transition away from traditional tax and audit services and into the world of personal financial planning and investment advisory services.
Riding the wave of its recent IPO and the popularity of Latin music, you'd expect Spanish Broadcasting System's web site to rock.
Texas Instruments Inc is riding the wave of popularity for wireless communications with third quarter profits more than doubling.
The award was given for Van der Wurff's thesis "Promotional DC Replenishment: Riding the Wave of Explosive Demand." The paper was based on a case study of distribution centers at Albert Heijin, Ahold's Dutch supermarket chain, during promotional drives.