DRIFTERS (9pm and 9.30pm E4) HITCHING a ride on the coat-tails
of the seventh series of The Big Bang Theory which starts tonight at 8.30pm on E4, this new British sitcom might not have a snowball's chance in hell of matching that for clever gags.
The court found that the repute of the mark Viagra extends to the entire population and not just to users of the medicine concerned, and that the strong visual and phonetic similarity of the two signs at issue makes registration impossible because the mark applied for "is attempting to ride on the coat-tails
" of the mark Viagra "in order to benefit from its power of attraction, its reputation and its prestige, and to exploit, without paying any financial compensation, the marketing effort expended by the proprietor of that mark in order to [ ] promote its own products".
As far as the report was concerned, it was one of the "regeneration towns" which ride on the coat-tails
of their larger neighbours.
Ricky Gervais manages to ride on the coat-tails
of his first series - just.