the red carpet treatment
A welcome or reception marked by great or elaborate hospitality, ceremony, or fanfare. Since Jake is their only child, Robert and Sarah give him the red-carpet treatment whenever he returns home from college. I don't expect the red-carpet or anything, but it would be nice to be greeted with a little more enthusiasm than that! She's one of our most loyal customers, so be sure she gets the red-carpet treatment whenever she comes into the store.
Fig. very special treatment; royal treatment. (*Typically: get ~; have ~; give someone ~.) I love to go to fancy stores where I get the red-carpet treatment. The queen expects to get the red-carpet treatment wherever she goes.
See also: treatment
red-carpet treatment, the
Lavish hospitality; a royal welcome. This term comes from the practice of rolling out a carpet for a particularly esteemed visitor to walk on. Although similar practices surely were common from the earliest days of welcoming royalty, the term red carpet dates only from the early twentieth century. The OED cites a news story in the Daily Mail (1960) about honoring the two-millionth passenger to leave London via TWA jet: “There was a hitch when Mr. Mueller arrived. He is just two years and four months old. The red-carpet treatment went to his mother.”