ram, force, thrust, etc. something down somebody's throat
ram (something) down (one's) throat
1. To compel or physically force one to swallow an object. I hate how doctors try to ram pills down your throat for even the tiniest of colds. The only way to get the dog to take his medication is to ram it down his throat.
2. To force, compel, or attempt to make one accept, endure, consider, or agree with or to something. I hate going to my friend's house, because her husband's always ramming political rhetoric down my throat. Look, I'm just browsing around for a car, quit trying to ram one down my throat!