raise the ante

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raise the ante

To increase something in pursuit of a better result, often one related to money. I'm just going to threaten them a little and raise the ante so that they finally pay up. Sellers have raised the ante in this area so much that first-time buyers can no longer afford it.
See also: ante, raise

raise the ante

Increase the price or cost of something, as in We'd hoped to invest in some land, but they've raised the ante and now we can't afford it . This term alludes to the ante or stakes of gambling. [Slang; late 1800s]
See also: ante, raise