put at a premium

put (something) at a premium

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are put at a premium, unfortunately.
2. To place an especially high value on something; to consider something to be more important or valuable than is usual. We always put good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is put at a premium in my books.
See also: premium, put
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.

put something at a premium

to make something available only at an extra cost or through extra effort. The scarcity of fresh vegetables at this time of year puts broccoli at a premium. The high demand for apples puts them at a premium.
See also: premium, put
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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