put/place a premium on something

put a premium on something

to make something harder or more expensive to obtain or do. The recent action of the bank directors put a premium on new home loans. The scarcity of steel put a premium on the cost of new cars.
See also: on, premium, put

put a premium on

Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.
See also: on, premium, put

put a premium on something

or

place a premium on something

If you put a premium on something or place a premium on it, you believe that it is very important or valuable. Companies like these put a premium on training. I place a high premium on what someone is like as a person.
See also: on, premium, put, something

put (or place) a premium on

regard as or make particularly valuable or important.
1998 New Scientist Enormous forces would have acted upon the skull and neck, putting a premium on size and strength.
See also: on, premium, put

put/place a ˈpremium on something

consider something very important or valuable: This company puts a high premium on the loyalty of its employees.
See also: on, place, premium, put, something