pure

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be (as) pure as the driven snow

To be virtuous and/or chaste. The bride looked as pure as the driven snow in her gown. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will fail the entire class, pure and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, pure and simple.
See also: and, pure, simple

simon-pure

Absolutely genuine or authentic; pure or untainted. A reference to the character Simon Pure in Susannah Centlivre's 1717 play A Bold Stroke for a Wife. The new leader is promising to bring simon-pure democratic principles back into the political discourse.

the real Simon Pure

old-fashioned The genuine or authentic person or thing; the most pure or untainted example of a type of person or thing. A reference to a character in Susannah Centlivre's 1717 play A Bold Stroke for a Wife. You have to be careful in these market bazaars that what you're buying is the real Simon Pure and not some cheap imitation. Though many had their doubts about her dedication to the cause, the party's new leader has proven herself to be the real Simon Pure.
See also: pure, real, Simon

pure as the driven snow

Absolutely virtuous or chaste; unsullied by sin or immoral behavior. If you expect teenagers to remain pure as the driven snow, you've got another think coming. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

and nothing else.
1991 Alabama Game & Fish They are bred for waterfowling, pure and simple.
See also: and, pure, simple

pure as the driven snow

completely pure.
When used of snow, driven means that it has been piled into drifts or made smooth by the wind. The phrase was famously parodied by the actress Tallulah Bankhead in 1947 : ‘I'm as pure as the driven slush’.
See also: driven, pure, snow

the real Simon Pure

the real or genuine person or thing.
Simon Pure is a character in Susannah Centlivre's A Bold Stroke for a Wife ( 1717 ), who for part of the play is impersonated by another character.
See also: pure, real, Simon

ˌpure and ˈsimple

and nothing else: This man is a bully, pure and simple. ▶ ˌpurely and ˈsimply adv.: I am basing my opinion purely and simply on the facts of the case.
See also: and, pure, simple

(as) pure as the driven ˈsnow

(often humorous) innocent or morally good: I don’t think you’re really in a position to criticize her. You’re hardly as pure as the driven snow yourself!
See also: driven, pure, snow

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
This is because the ethics of the institution are the same as the clinical ethics of the physician at the bedside, namely those of purest beneficence.
The Natures Purest "Hug Me" Collection offers a full range of organically grown and naturally colored cotton nursery products.
Element H2O is based in Chantilly, Virginia and provides water that is purified using a unique extraction process to produce the purest water possible.
Adults look at it condescendingly, but I think young love is the purest kind of love there is.
The vaccine we are testing is probably the purest vaccine ever given to humans or animals," Chulay says.
OTC BB: SWRI) owns Seawright Springs, the producer of one of America's purest, freshest and high-mineral content drinking waters.
Balanchine, who co-founded the New York City Ballet and created the dance style known as neo-classical, came out of the Russian tradition of such choreographers as Marius Petipa and distilled the Russian ballet technique down to its purest essence.
The right to jury trial, the only right twice guaranteed in our Constitution, is the purest form of democracy - the people, as a jury, govern.
But what it gets replaced with, which I find far more interesting, is a kind of seasoned feeling of wanting to go for the purest way of expression, not necessarily the stimulation or the shock.
We use only the finest, purest all-natural ingredients to deliver the best, purest taste, texture and color.
It is, in its purest sense, an investment in Florida's future.
com), one of world's purest drinking waters, will again be hydrating the contestants of NBC's hit weight loss reality show, The Biggest Loser, starting Wednesday, September 20.
AloeCure, LLC, a Seattle-area based company dedicated to promoting consumer health and wellness with the purest organic aloe vera products available, is proud to announce AloeCure(TM) organic aloe juice.
PureDrive(TM) Pro, developed exclusively for professional displays, is one of the industry's most powerful signal processing engines to maintain the purest digital signal possible for minimal data loss from any signal type.
This property is one of the largest and purest natural flake graphite deposits in the world.