pure

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be (as) pure as the driven snow

To be virtuous and/or chaste. The bride looked as pure as the driven snow in her gown. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will be failed on the entire class, pure and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, pure and simple.
See also: and, pure, simple

simon-pure

Absolutely genuine or authentic; pure or untainted. A reference to the character Simon Pure in Susannah Centlivre's 1717 play A Bold Stroke for a Wife. The new leader is promising to bring simon-pure democratic principles back into the political discourse.

the real Simon Pure

old-fashioned The genuine or authentic person or thing; the most pure or untainted example of a type of person or thing. A reference to a character in Susannah Centlivre's 1717 play A Bold Stroke for a Wife. You have to be careful in these market bazaars that what you're buying is the real Simon Pure and not some cheap imitation. Though many had their doubts about her dedication to the cause, the party's new leader has proven herself to be the real Simon Pure.
See also: pure, real, Simon

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

and nothing else.
1991 Alabama Game & Fish They are bred for waterfowling, pure and simple.
See also: and, pure, simple

pure as the driven snow

completely pure.
When used of snow, driven means that it has been piled into drifts or made smooth by the wind. The phrase was famously parodied by the actress Tallulah Bankhead in 1947 : ‘I'm as pure as the driven slush’.
See also: driven, pure, snow

the real Simon Pure

the real or genuine person or thing.
Simon Pure is a character in Susannah Centlivre's A Bold Stroke for a Wife ( 1717 ), who for part of the play is impersonated by another character.
See also: pure, real, Simon

ˌpure and ˈsimple

and nothing else: This man is a bully, pure and simple. ▶ ˌpurely and ˈsimply adv.: I am basing my opinion purely and simply on the facts of the case.
See also: and, pure, simple

(as) pure as the driven ˈsnow

(often humorous) innocent or morally good: I don’t think you’re really in a position to criticize her. You’re hardly as pure as the driven snow yourself!
See also: driven, pure, snow

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
True generalship is an ability to borrow elements of Patton's technical military competence and the moral pureness of Ghandi, mixed with Bill Clinton's artful communication, Ryan Crocker's diplomatic savvy, and George Kennan's strategic acumen--in other words, to approximate a fraction of the soul of George Marshall.
He deconstructs the notion of pureness, homogeneity, and undivided lineage to study the status of Ainu, burakumin, Koreans, and foreign workers who are often considered second-rate Japanese or are denied of this nationality altogether.
The cafe below ground, is surrounded by plants, The colors have a pureness and depth that work with the light and planting, creating a good space for different types of performances.
We live such crazy lives, and we simply have to allow our senses to feel the pureness and sheer beauty of this music.
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The free flowing shapes, modern materials, and pureness of form underscore the country's commitment to the look forward.
But if change is the commitment and the visualization of that commitment resides in this pureness of material, then it all makes sense; it is all interconnected.
She has a very classic, chic style; there is a pureness to it.
For instance, Keeping Up the Pureness, 2004, from the "Kusozu" (Nine Aspects of Decomposition) series, 2004-11, shows a naked woman lying in a field of flowers with her belly cut open to display her organs and the inside of her womb, but wearing a beatific smile, while Insane Woman Under the Cherry Tree, 2005, depicts a figure in a traditional kimono vomiting out her innards.
This homogeneity of cultures can also portray a pureness, as though the culture is an organic whole protected from pollution or contamination in coming into contact with other cultures and social formations.
Last but not least I do believe in angels who keep coming up to touch my life and inspire me to search my own soul for its pureness.
To remove dead skin cells and even out skin texture, an exfoliation - using either Skin Resonance Peeling for dehydrated or sensitive skin or Active Pureness Scrub for oily to combination skin - is massaged in.
VPI developed the tri-injection, used in such a way as to encapsulate the bells between two layers of Surlyn PC 2000, ensuring pureness and transparency.
Dworkin's use of the word "virginity" to describe Joan of Arc's sexuality is perhaps problematic when linked with theories of asexuality; however, Dworkin's virginity is understood not as pureness or innocence (a sexist and repressive configuration) but as resistance to sexism and misogyny (a feminist configuration).