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be (as) pure as the driven snow

To be virtuous and/or chaste. The bride looked as pure as the driven snow in her gown. Kate would never cheat on an exam—she's pure as the driven snow.
See also: driven, pure, snow

pure and simple

Essentially or fundamentally so, without exaggeration or elaboration. If you are caught cheating on an exam or assignment, you will be failed on the entire class, pure and simple. No matter how much they claim it will help the average worker, this is a tax break for the wealthy, pure and simple.
See also: and, pure, simple

pure and simple

 and plain and simple
absolutely; without further complication or elaboration. I told you what you must do, and you must do it, pure and simple. Will you kindly explain to me what it is, pure and simple, that I am expected to do? Just tell me plain and simple, do you intend to go or don't you?
See also: and, pure, simple

*pure as the driven snow

pure and chaste. (Often used ironically. *Also: as ~.) Jill: Sue must have gone to bed with every man in town. Jane: And I always thought she was as pure as the driven snow. Robert was notoriously promiscuous, but tried to convince all his girlfriends that he was pure as the driven snow.
See also: driven, pure, snow

pure luck

 and blind luck
complete luck; nothing but plain luck. I have no skill. I won by pure luck.
See also: luck, pure

pure and simple

No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean "plain" and "unadorned." Oscar Wilde played on it in The Importance of Being Earnest (1895): "The truth is rarely pure and never simple." [Second half of 1800s]
See also: and, pure, simple

pure as the driven snow

Morally unsullied, chaste, as in She's just sixteen and pure as the driven snow. This simile dates from the late 1500s, although driven, which means "carried by the wind into drifts," was occasionally omitted. It is heard less often today.
See also: driven, pure, snow

simon pure

Absolutely genuine, quite authentic, as in That laboratory test was simon pure; none of the specimens was adulterated. This expression comes from the name of a character in a play, Susannah Centilivre's A Bold Stroke for a Wife (1717), who is the victim of an impersonation but turns up in the end and proves that he is "the real Simon Pure."
See also: pure, simon

pure and simple

and nothing else.
1991 Alabama Game & Fish They are bred for waterfowling, pure and simple.
See also: and, pure, simple

pure as the driven snow

completely pure.
When used of snow, driven means that it has been piled into drifts or made smooth by the wind. The phrase was famously parodied by the actress Tallulah Bankhead in 1947 : ‘I'm as pure as the driven slush’.
See also: driven, pure, snow

the real Simon Pure

the real or genuine person or thing.
Simon Pure is a character in Susannah Centlivre's A Bold Stroke for a Wife ( 1717 ), who for part of the play is impersonated by another character.
See also: pure, real, Simon

ˌpure and ˈsimple

and nothing else: This man is a bully, pure and simple. ▶ ˌpurely and ˈsimply adv.: I am basing my opinion purely and simply on the facts of the case.
See also: and, pure, simple

(as) pure as the driven ˈsnow

(often humorous) innocent or morally good: I don’t think you’re really in a position to criticize her. You’re hardly as pure as the driven snow yourself!
See also: driven, pure, snow

pure and simple

mod. basically; essentially. Bart is a crook, pure and simple.
See also: and, pure, simple
References in periodicals archive ?
All the conditions that made up for the claims to fame of Davos are still there: the climate, the altitude and the pureness of the air" he says.
The whiteness of his skin is in inverse proportion to the pureness of his soul.
The common belief that distilled water can leach minerals from your body due to its pureness is debatable.
Moore and Slater also blame Rove's evil genius for the decision "to fight the war on terrorism, which was a just cause, and use the pureness of that purpose to advance the Republican political agenda.
However, many religious leaders and groups of all faiths are attracted to GPI because of its pureness in helping the poorest of the poor and delivering hope to all people.
99 for 30) or Shisiedo Pureness Wipes (pounds 10 for 30) can be a convenient and way to do this, but if you favour a more traditional lotion, Estee Lauder has Soft Clean Rinse Off Cleanser (pounds 15 for 200ml) or Takeit Away Total Make-up Remover at pounds 16 for 200ml.
The same technology has been applied in Pureness Matifying Compact and Benefiance Extra Smoothing Compact.
Should we necessarily imply that a proper religion is bound to belief in God, or should we also speak of religion if belief is focused on some kind of higher being, or on some kind of a utopian idea, like the ultimate social equality within a perfect communist society, or a society based on the pureness of race?
Ladd (1992) points out that the degree of pureness in the public goods supplied by government influences the economy or diseconomy of scale in provision of services.
There are very few people that can reach this position of just pureness that I suppose any church maybe lays down.
Having never missed a sacred hunting season in my life, I wasn't exactly new to this phenomena, but being the fulltime Motor City Mad Man electric rock-'n'-roll maniac and full bluntal Nugity in a career that scares many whitefolk with loud guitars across the land, my yearly return to the pureness of The Wild to wallow in her natural season-o'-harvest takes on a unique Lewis and Clark mental approach to rediscover my own Spiritual Northwest Passage at the end of every summer concert tour.
This was painted in the rude manner, which makes one realize the hurting cries and screaming that discriminates the pureness of white, snow white.
Berezovsky acknowledges that he has many critics who doubt the pureness of his newfound charitable impulse.