pull (someone or something) under

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pull (someone or something) under

1. To drag, tug, or yank someone or something underneath something or some surface. I pulled her under the table so we could hide from the burglars. She pulled the bicycle under the tree so she could repair it in the shade. The swimmer was pulled under the water by the strong current.
2. To cause or instigate the failure of someone or something. They were forced to extend their product's warranty to three full years for every customer who bought one, a move that reportedly cost the company nearly $1 billion and very nearly pulled it under. Hundreds of companies, big and small, were pulled under during the economic recession.
See also: pull

pull someone or something under

 
1. Lit. to drag someone or something beneath the surface of something. The strong undertow pulled John under the surface. The whirlpool nearly pulled the boat under.
2. Fig. to cause someone or something to fail. The heavy debt load pulled Don under. He went out of business. The recession pulled his candy shop under.
See also: pull