puff piece


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puff piece

A piece of writing that focuses on giving exaggerated praise or compliments to someone or something, rather than offering critical or insightful commentary. I thought the article would look at the process the author goes through when writing a new book, but it's just a puff piece. That magazine is nothing but puff pieces anymore—every issue is a "Best of" list.
See also: piece, puff

puff piece

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for "exaggerated praise" dates from about 1600; piece was added in the mid-1900s.
See also: piece, puff
References in periodicals archive ?
I hope the next History: Past and Perspective I read returns to normal, instead of being another puff piece for what's almost assuredly another "anti-racist" Hollywood film and a re-affirmation that TNA isn't concerned much about the pathetic state of pro baseball and other pro sports in contemporary USA.
Kijak, who hopes to complete the documentary by August, said the group have been enthusiastic about the project, promising that it won't just be a '3D puff piece'.
While Kralev paints a generally positive portrait of the Service and those who devote their lives to it, this is no puff piece. He gives equal attention to the personal and institutional problems the State Department faces in managing its increasingly diverse staff and far-flung empire.
Instead of any appreciation for a profound wisdom tradition, the article reads like a bad puff piece for a spa weekend.
It is distressing to read such a biased puff piece about the Fukushima disaster as Clay Naff's ("After Fukushima: Can We Still Think Straight about Nuclear Power?" M/J 2011).
"I imagine it will all end up with some puff piece being run to appease Warne," he added.
(Her recently published memoir A Ticket to the Circus serves as a nice companion to Raymond's book.) Far from a fawning puff piece. Mornings with Mailer shows the writer "warts and all" and functions in many ways as a kind of stealth biography, touching on many of Mailer's works and also his familial relationships.
Rather than write a puff piece on Miliband simply because he is Jewish, Goldfarb took a critical eye to Miliband's career and future.
Your recent article about 'eco-friendly' guilt-free getaways in Thailand was a typical puff piece filled with omissions and half-truths that perpetuate the myth that anything labelled 'eco-friendly' must be good for the environment.
JIM NELSON: The editor of GQ magazine wimps out on publishing a story about infighting among people in the Hillary Clinton campaign after he's threatened with losing access to Hillary's husband for a puff piece on him.
Ezra Klein responds: Man, and here I was worried about getting flayed for a puff piece! I applaud Jack's clear-headed assessment of Gore in 2000, but the bottom line, easily seen in the former Veep's recent poll numbers, is that society writ large hasn't retained quite so benevolent an attitude.
40), which later also re-printed the Swan puff piece (Feb, 22, 2006).
Nor is it a faux-Hollywood puff piece. Sidestepping an explicit analysis of indigenous film, Rowe hones in on the history, at once dramatic, tragic and absurd, which has been unfolding since the early days of the North American movie industry.
The New York Times, in a long puff piece about the book, speculated that perhaps with Hardt and Negri we had come at last to the "Next Big Idea." My, how the Left loved it.
However, it became a political puff piece for the Palestinian cause.