puff piece


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puff piece

A piece of writing that focuses on giving exaggerated praise or compliments to someone or something, rather than offering critical or insightful commentary. I thought the article would look at the process the author goes through when writing a new book, but it's just a puff piece. That magazine is nothing but puff pieces anymore—every issue is a "Best of" list.
See also: piece, puff

puff piece

An approving or flattering article, as in That was really a puff piece about the conductor, written by her cousin. The use of puff for "exaggerated praise" dates from about 1600; piece was added in the mid-1900s.
See also: piece, puff
References in periodicals archive ?
Instead of any appreciation for a profound wisdom tradition, the article reads like a bad puff piece for a spa weekend.
It is distressing to read such a biased puff piece about the Fukushima disaster as Clay Naff's ("After Fukushima: Can We Still Think Straight about Nuclear Power?
I imagine it will all end up with some puff piece being run to appease Warne," he added.
Rather than write a puff piece on Miliband simply because he is Jewish, Goldfarb took a critical eye to Miliband's career and future.
Your recent article about 'eco-friendly' guilt-free getaways in Thailand was a typical puff piece filled with omissions and half-truths that perpetuate the myth that anything labelled 'eco-friendly' must be good for the environment.
Dodge manages to sweet talk Rutherford's hard-nosed manager, CC Frazier (Jonathan Pryce), but is distracted by plucky reporter Lexie Littleton (Zellweger), who has been dispatched by her paper, The Chicago Tribune, to write a puff piece on the boy wonder.
JIM NELSON: The editor of GQ magazine wimps out on publishing a story about infighting among people in the Hillary Clinton campaign after he's threatened with losing access to Hillary's husband for a puff piece on him.
40), which later also re-printed the Swan puff piece (Feb, 22, 2006).
The New York Times, in a long puff piece about the book, speculated that perhaps with Hardt and Negri we had come at last to the "Next Big Idea.
However, it became a political puff piece for the Palestinian cause.
The one-sided puff piece on Katherine Harris was beneath the dignity of an independent newspaper.
This morning I opened the National Post and there on the front page of this fast disappearing little paper is a puff piece on Aline Chretien, the prime minister's wife, with the breathless headline - Aline Chretien's first interview with an English newspaper since Jean became prime minister.
However, I was startled to see such a puff piece given lead status in THE FUTURIST.
There is a large Catholic audience in the New York area, so coverage of O'Connor's passing and funeral became one long puff piece on a man who in life was deeply political and controversial.
The flyer also features this powerful testimonial from the copy chief at the National Geographic Society: "Finally: a direct response publication that's not a puff piece or scandal sheet.