the proof of the pudding

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the proof of the pudding

The final results, which are the only way to judge something's quality or veracity. Our analysts think that the marketing campaign will reinvigorate our sales, but the proof of the pudding will be in our year-end figures.
See also: of, proof, pudding

proof of the pudding, the

Results are what count, as in Let's see if this ad actually helps sales-the proof of the pudding, you know. The full expression of this proverb, dating from about 1600, is The proof of the pudding is in the eating, but it has become so well known that it is often abbreviated.
See also: of, proof

the proof of the ˈpudding (is in the ˈeating)

(saying) you can only say something is a success after it has actually been tried out or used: I know you didn’t think it was a very good product, but just look at the fantastic sales figures. That’s the proof of the pudding.
Proof in this idiom refers to a way of testing something.
See also: of, proof, pudding
References in periodicals archive ?
Phil Noyes, Adam's father and the company's and Atlanta hospitality industry's longtime leader will continue with Proof of the Pudding as Chairman.
For new players it has gone well but the proof of the pudding is Sunday for us against Clare.
WOW TV said, 'The proof of the pudding is in the eating.
The proof of the pudding is in the eating", Omar Abdullah said Monday, emphasising he would love to see what Prime Minister Nawaz Sharif will do to improve ties with India.
The proof of the pudding is always in the eating, though, and Rory McIlroy hit 23 under par on Sunday.
There is a very popular saying: The proof of the pudding is in the eating
The Commission has presented an impressive list of initiatives, but the proof of the pudding is in the eating.
The new shop is spot on, I think it looks brilliant and the proof of the pudding is that people are coming here and buying.
EGO ROCKS have been trailblazing youth (and mature) drama and music in the city for some time now, they say that the proof of the pudding is in the eating.
The proof of the pudding is in eating it, we have to wait and see how things move hereafter," Krishna said.
Proof of the pudding of her success is her move from one office that generated about, $2 million in 1995 to three offices and, $10 million today.
One of the first venues to use the new mobile ordering tool is Atlanta's Gwinnett Center and Proof of the Pudding, its foodservice provider.
The proof of the pudding, as ever, will be in the eating.
Up-to-date suspension should give a comfortable ride and reasonable road-holding, but the proof of the pudding will be in the driving when it gets here.
TG hints at more investment in Cardiff City THIS is all nice to hear from TG, but the proof of the pudding, as they say, will be in the eating.