the proof of the pudding

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the proof of the pudding

The final results, which are the only way to judge something's quality or veracity. Our analysts think that the marketing campaign will reinvigorate our sales, but the proof of the pudding will be in our year-end figures.
See also: of, proof, pudding

proof of the pudding, the

Results are what count, as in Let's see if this ad actually helps sales-the proof of the pudding, you know. The full expression of this proverb, dating from about 1600, is The proof of the pudding is in the eating, but it has become so well known that it is often abbreviated.
See also: of, proof

the proof of the ˈpudding (is in the ˈeating)

(saying) you can only say something is a success after it has actually been tried out or used: I know you didn’t think it was a very good product, but just look at the fantastic sales figures. That’s the proof of the pudding.
Proof in this idiom refers to a way of testing something.
See also: of, proof, pudding
References in periodicals archive ?
"That was really the proof of the pudding. The principal and all stakeholders were present.
But like many political promises, the proof of the pudding will be in the eating.
But the proof of the pudding was, sadly, in the eating: "Cor!" said Paul, recoiling.
He said: "My opinion was always the proof of the pudding is in the eating, it's about what the institution does - in terms of social change - that really matters."
Atlanta, GA, October 02, 2015 --(PR.com)-- Proof of the Pudding by MGR names Adam Noyes President of the South East's largest Catering and Food & Beverage Management Organization.
"With any player who moves the proof of the pudding is in the eating, and we won't know that for a couple of years.
He said: "As they say the proof of the pudding is always in the eating, people will see it is happening when they see the first piece of turf dug out."
"We believe that the proof of the pudding will be in the execution and the associated change management culture that will embrace the use of the digital agenda for the benefit of people and communities," he said.
"The proof of the pudding is in the performance, not talking it up but actually doing it.
WOW TV said, 'The proof of the pudding is in the eating.
"The proof of the pudding is in the eating", Omar Abdullah said Monday, emphasising he would love to see what Prime Minister Nawaz Sharif will do to improve ties with India.
The proof of the pudding is always in the eating, though, and Rory McIlroy hit 23 under par on Sunday.
There is a very popular saying: The proof of the pudding is in the eating!
"The Commission has presented an impressive list of initiatives, but the proof of the pudding is in the eating.
"The new shop is spot on, I think it looks brilliant and the proof of the pudding is that people are coming here and buying."