prime time


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prime time

1. noun In TV broadcasting, the time slot from 7 to 11 PM, when viewership is typically at its highest. Is Grey's Anatomy the longest-running medical drama that has aired in prime time? If the network doesn't air that show in prime time, it will probably be canceled sooner than later.
2. noun Exposure to a wider or larger audience. I guess the rookie isn't ready for prime time yet—he's had three turnovers already. OK, the app is finally ready for prime time—the development team has fixed all those bugs.
3. noun A favorable or ideal time for some action or undertaking. With house prices skyrocketing in our neighborhood, I think it's prime time for us to sell. The dentist said that now is prime time for Beth to get her wisdom teeth pulled, before they start causing her pain.
4. adjective Describing a TV program broadcast between 7 and 11 PM. Typically hyphenated if used before a noun. Is Grey's Anatomy the longest-running prime-time medical drama? What is your favorite prime time TV show?
See also: prime, time
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