price up(redirected from price it up)
To increase something's price. A noun or pronoun can be used between "price" and "up." I should have bought that laptop when I was first looking—now they've priced it up by nearly $200! They've been pricing up gasoline almost every day this week.
price something up
to raise the price of something. They have priced oranges up so high that I can't afford any. Why do they price up these common foods so high?