premium


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at a premium

1. For an expensive price (typically because the item in question is hard to find). If you don't go Christmas shopping early, you'll only get the most popular toys at a premium later.
2. Difficult to obtain. Quiet moments are at a premium when there's a toddler in the house.
See also: premium

place (something) at a premium

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are placed at a premium, unfortunately.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is placed at a premium in my books.
See also: place, premium

place a premium on (something)

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place a premium on our customer service support, so never hesitate to contact us if you have a problem! With three young children, I place a premium on a shop where I can find everything I need in one stop.
See also: on, place, premium

put (something) at a premium

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are put at a premium, unfortunately.
2. To place an especially high value on something; to consider something to be more important or valuable than is usual. We always put good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is put at a premium in my books.
See also: premium, put

put a premium on (something)

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to put a premium on rented accommodation.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always put a premium on our customer service support, so never hesitate to contact us if you have a problem. With three young children, I put a premium on a shop where I can find everything I need in one stop.
See also: on, premium, put

at a premium

at a high price; priced high because of something special. Sally bought the shoes at a premium because they were of very high quality. This new sports car sells at a premium because so many people want to buy it.
See also: premium

place something at a premium

to force up the value of something so that its price is higher. The rapid changes in the market placed all the medical stocks at a premium. The goods had been placed at a premium by the changing market conditions.
See also: place, premium

put a premium on something

to make something harder or more expensive to obtain or do. The recent action of the bank directors put a premium on new home loans. The scarcity of steel put a premium on the cost of new cars.
See also: on, premium, put

put something at a premium

to make something available only at an extra cost or through extra effort. The scarcity of fresh vegetables at this time of year puts broccoli at a premium. The high demand for apples puts them at a premium.
See also: premium, put

at a premium

At a higher price than usual owing to scarcity; also, considered more valuable, held in high esteem. For example, Since that article came out, the firm's stock has been selling at a premium and Space is at a premium in most stores. This idiom uses premium in the sense of "bounty" or "bonus." [Mid-1800s] Also see put a premium on.
See also: premium

put a premium on

Value more highly than usual, as in Her employer put a premium on honesty and hard work. First recorded in 1907, this term is almost always used figuratively.
See also: on, premium, put

at a premium

1. If something is at a premium, it is not easily available and because of this it has a high value. Space is at a premium in central London stores, as you can imagine. You can pick these carrots in June, when good vegetables are at a premium.
2. If you buy or sell something at a premium, you sell it for a higher price than is usual for that thing. People want organic foods so I can sell my eggs at a premium.
See also: premium

put a premium on something

or

place a premium on something

If you put a premium on something or place a premium on it, you believe that it is very important or valuable. Companies like these put a premium on training. I place a high premium on what someone is like as a person.
See also: on, premium, put, something

put (or place) a premium on

regard as or make particularly valuable or important.
1998 New Scientist Enormous forces would have acted upon the skull and neck, putting a premium on size and strength.
See also: on, premium, put

at a ˈpremium

having great value or importance; difficult or expensive to buy, find, obtain, etc: During a war, ordinary foods like bread or meat are often at a premium.Good mathematics teachers are always at a premium in this country.
See also: premium

put/place a ˈpremium on something

consider something very important or valuable: This company puts a high premium on the loyalty of its employees.
See also: on, place, premium, put, something

at a premium

More valuable than usual, as from scarcity: Fresh water was at a premium after the reservoir was contaminated.
See also: premium
References in periodicals archive ?
Global Premium Audio Market: Product Segment Analysis *Home Audio *Professional Audio *Auto Audio
As for gross premiums written, Malayan Insurance led the pack with P10.16 billion last year.
Beginning 2019, the Insurance Commission has adopted the Annual Premium Equivalent, also known as the New Business APE or the Annualized Premium Equivalent, as a standard to measure life insurance industry sales performance.
Malayan Insurance, a member of the Yuchengco Group of Companies, has retained its market leadership in terms of gross premiums written with a reported P9.60 billion gross premiums written for the year 2017.
The indicated advisory pure premium rate level of $1.63 approved by Jones is about 23.5 percent lower than the industry filed average pure premium rate of $2.13 as of July 1, 2018, according to the CDI.
residents over 65 qualify to get Medicare Part A without paying a monthly premium because they or their spouses have earned access to no-premium Part A coverage by paying payroll taxes.
Input 1 vice president of sales and marketing Chris Farfaras said, "Our goal at Input 1 has always been to provide premium finance solutions that continually exceed our customers' expectations and so we're excited that DAB Premium Finance has selected our Premium Billing System to help them expand their business.
* used for premium holidays (i.e., to avoid payment of premiums for a period of time); or, based upon the provisions of the contract,
Consider a policy with Rs 50 lakh cover for 20 years for which the yearly premium is Rs 5,000.
BMW Premium Selection vehicles can now be ordered through exclusive BMW Premium Selection dealerships at seven locations in the Indian market, Bird Automotive (Gurgaon), Krishna Automobiles (Ludhiana), Infinity Cars (South Mumbai), Bavaria Motors (Pune), Navnit Motors (Bangalore), KUN Exclusive (Chennai) and KUN Exclusive (Hyderabad).
By In a written statement, Saudi Aramco denied reports appearing in the local media that Premium 95 gasoline is in short supply, especially in Riyadh.
In the case of these four top health insurers, claims incurred outpaced the growth in premium revenue.
In hurricane territory, especially Florida and the Gulf Coast, companies confront astronomical premiums for minuscule coverage amounts "In 2005, we had $1.2 billion in coverage with a $60 million deductible and paid $4.5 million in premium," says Bill Wheatley, treasurer of Florida's Memorial Healthcare System.