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Even so, it the only pocketed spring product other than Beautyrest targeted for national distribution and Neil Ellman acknowledged that initially some retailers may be skeptical of carrying two pocketed products.
"Our feeling is that in the next few years, a number of manufacturers will develop pocketed spring units, so Beautyrest won't be the only choice.
"The pocketed coil or spring story is important, but the Beautyrest brand and reputation means a lot," the retailer commented, adding, "I think IBC will find success depending on the pricing of the line and the level of retail competition in each target market."
"Our patented pocketed coils are what make Beautyrest the 'Do-Not-Disturb' mattress," added Kinde, who had not seen the new IBC line at press time.