plugola

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plugola

An illicit payment made to have something promoted on TV or radio without being disclosed as a sponsorship. Let's see if they'll take a plugola to use our product in the movie. The station is being investigated for receiving plugolas from various companies over the past 15 years.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

plugola

(pləgˈolə)
n. a bribe paid to get a free advertising plug (worth far more than the amount of the bribe). The announcer was charged with accepting plugola.
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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Congratulations to all the following winners of the second annual Plugolas.