Play to win is one of my favorite frameworks to use, as I lead teams to become winners and champions, as they grow from good to great and become highly effective in achieving their goals.
What were the pillars of your play to win strategy that won IPG Mediabrands its clients?
A: The play to win strategic approach is something I learned from the book 'Play to Win' of A.G.
There are five questions informing the play to win strategy.
The marketplace of agencies is very dynamic and so, strategies and business plans need to be revisited and evolve to play to win. I cannot disclose the IPG Mediabrands strategy which goes beyond play to win, because it was fused with other strategies to increase our winning chances.
For illustration purposes, allow me to create a play to win strategy for a media agency to be able to win clients.
Q: Can play to win be applied even if there is no 'right to win' in a declining or crowded marketplace?
A: Right to win is what we gain by applying the play to win approach.
For those who would like to strengthen their right to win, below is the guide on how to leverage on the play to win strategic approach.