play in Peoria


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play in Peoria

To appeal or be acceptable to mainstream or average consumers or constituents. Peoria, Illinois, is often considered representative of American tastes, ideologies, and perspectives as a whole. The senator affirmed that the tax bill he helped draft plays in Peoria, and that citizens across the political and economic spectrums would benefit from it. Film studios lately have been so obsessed with making movies that play in Peoria that they forget to make a good film first and foremost.
See also: Peoria, play

Will it play in Peoria?

Will this person or thing appeal or be acceptable to mainstream or average consumers or constituents? Peoria, Illinois, is often considered representative of American tastes, ideologies, and perspectives as a whole. Sure, your video game has things popular with 12-year-old boys, but will it play in Peoria? Film studios lately have been so obsessed with the question "Will it play in Peoria?" that they forget to make a good film first and foremost.
See also: play, will

play in Peoria

Be acceptable to the average consumer or constituent. For example, We've tested this new soup in several markets, but will it play in Peoria? This expression originated among touring theater companies trying to make sure their productions would win favor in America's heartland, symbolized by the small city of Peoria, Illinois.
See also: Peoria, play

play in Peoria

find favour with the average person, especially the average consumer. US informal
Peoria is a town in the state of Illinois, and the expression originated in the world of touring theatre, denoting a play that would be commercially successful in an average middlebrow place.
See also: Peoria, play

play in Peoria

Slang
To be acceptable to average constituents or consumers.
See also: Peoria, play